Two calculators to run before you quote a rate.
Work out what your audience is really worth and what to charge for a deal, using the same frameworks taught inside the eGuides, free to use.
The Creator Rate Calculator
Built from the same Pricing Bible™ framework taught in How to Negotiate Like a Talent Manager™. Price every layer of a deal, factoring in your real audience, not just follower count.
Don't know your engagement rate? Work it out below ↓
We've emailed you a copy. Three quick questions, about twenty seconds, and they make this calculator sharper for whoever uses it next.
Was that higher or lower than you expected?
One tap. It tells us whether the multipliers are set right.
Is this for a live brief, or are you working out your rates?
Has the brand already made you an offer?
Optional. A range is fine, and more useful to us than an exact figure.
Roughly what did they offer?
Thank you, that genuinely helps. We're building a picture of what creators are really being paid, by category and by size, from real closed deals rather than guesswork.
Tell us what you actually close at and we'll send you the benchmark for your category and tier when it's ready.
Done. We'll be in touch, and good luck with it.
A starting point, not a guarantee. Always cross-check against comparable rates for your tier and category.
The Engagement Rate Calculator
Don't know how to work out your engagement rate? Enter your numbers below and the result feeds straight into the rate calculator above.
Formula: (average likes + average comments) ÷ followers × 100. Rough industry bands, not an exact science.
Thank you
That's logged. It goes into the benchmark anonymously and never leaves attached to your name.
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One real brand deal a month, taken apart. What was offered, what we countered, what it closed at, and the move that made the difference. Anonymised, free, unsubscribe any time.