The Brand Audit
I read a year of your numbers, then we build the next twelve months together.
It starts with an hour on your goals and what is actually in the way. Then I read a full year of your own data, not your opinion of it, and write you a personalised strategy deck. Then we sit down again so you can ask me anything in it. You leave knowing what you stand for, which content actually moves your audience and why, and exactly what to do in your first seven days.
Package 01
TALENT
for creators & talent
For creators and talent ready to turn influence into ownership, deals and real money.
Best for creators, presenters and personal brands
£1,500 + VAT
The questionnaire
Thirty one questions on your brand, your audience and what you are actually being paid. We go through it together on the first call.
A full year of your data
Twelve months of reach, saves, audience and the commercial funnel. Long enough to separate a real pattern from a good month.
The 12 month strategy deck
Around fifty slides. Positioning, content system, scripts, the licence sweep and the plan. PowerPoint and PDF, yours to keep.
Two calls with me, one to one
An hour at the start on your goals and the questionnaire, and an hour at the end on the finished deck. Both recorded, with minutes after.
Package 02
BUSINESS
for brands & businesses
For brands building with Black and African audiences who want a credible route in rather than a campaign that reads as borrowed.
Best for brands and founders ready to grow reach and sales
£3,000 + VAT
The questionnaire
Fifty seven questions on your market, your positioning, your commercials and your goals. We go through it together on the first call.
The commercial read
Who chose you against who actually paid. Cohorts cut by when things changed, and cancellations split into the two different failures they really are.
The 12 month strategy deck
Board ready. Market entry, talent partnerships, campaigns, a full PR module and an influencer strategy.
Two calls with me, one to one
An hour at the start with your team on objectives and the questionnaire, and an hour at the end on the finished deck. Both recorded, with minutes after.
For you · creators & talent
What I build for you
For creators, talent, founders and public figures. Your name is the business.
A position you can actually defend
What you stand for, who it is for, and what you are not. Written down, so every future decision has something to be checked against.
The content that moves your audience, and why
Which themes and formats actually earn saves and shares on your account specifically, with the reason underneath. You stop guessing what to post.
What to do differently from everyone else
Benchmarked against named comparable accounts, not vague peers. Where they beat you, where you beat them, and what to change.
Where you are already an authority
Nine dimensions scored out of ten. You find out which subjects you can credibly own now, and which ones you have not earned yet.
Signature series ideas, with the scripts written
Not a list of topics. Two full scripts per show. Hook, timed beats and the ask, ready to shoot.
Twelve months, thirty days, seven days
The year by quarter, the first month in detail, and your first seven days as a checklist you can start the day it lands.
Perfect for Content creators · Presenters and TV talent · Founders with a public face · Speakers and authors
For you · brands & businesses
What I build for you
For brands, founders and companies who want to reach Black and African audiences properly.
A position this audience will believe
Where you actually stand with Black and African audiences, and the words to use that will not read as borrowed.
The content that lands, and why
Which formats and messages work on the audience you want, evidenced from your own performance rather than a category average.
Who chose you against who actually paid
Two different questions most reporting blurs into one. Cohorts cut by when things changed, and cancellations split into the two failures they really are.
Where you win and lose against named competitors
Specific brands, compared on the things that decide who gets chosen. The gaps written plainly enough to act on.
Campaigns and talent partnerships, briefed
Who to work with, how to structure it, what it should cost and which rights to ask for. Written by the person on the other side of those negotiations.
Twelve months, thirty days, seven days
Board ready by quarter, the first month in detail, and a seven day checklist so the work starts before the enthusiasm fades.
Perfect for Beauty and wellness brands · Founders entering a new market · Marketing teams · Agencies briefing into culture
How it runs
Two calls, and everything in between is mine.
You apply
The short form below. About two minutes. I read every one myself.
The first call
An hour together on what you are actually trying to achieve and what is in the way. We go through the questionnaire on the call, so you are not left staring at it alone.
I build it
A year of your data read against everything you told me, and the deck written. You get it as PowerPoint and PDF, yours to keep and edit.
The second call
Another hour once you have read it. Ask me anything in it. Recorded, with minutes after, so you are not taking notes.
Apply
APPLY
Tell me where you are now. It takes about two minutes, costs nothing, and commits you to nothing. If the audit is not right for you I will say so, and tell you what I would do instead.
Thank you
That's logged. It goes into the benchmark anonymously and never leaves attached to your name.
Back to the site
The Breakdown
Join The Breakdown
One real brand deal a month, taken apart. What was offered, what we countered, what it closed at, and the move that made the difference. Anonymised, free, unsubscribe any time.