The Business of Influence™

The Business of
Influence.

Fade Ogunro helps Black women turn influence into global deals, ownership and wealth. As the CEO of The Fade Agency, she has over 15 years experience as a creator economy expert, negotiating six-figure brand deals with a focus on IP creation.

Worked alongside

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UNILEVER
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NBA AFRICA

The Library

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FADE OGUNRO
PORTRAIT
PLACEHOLDER

About Fade

Founder & CEO, The Fade Agency

Fade Ogunro helps Black women turn influence into global deals, ownership and wealth. As the CEO of The Fade Agency, she has over 15 years experience as a creator economy expert, negotiating six-figure brand deals with a focus on IP creation.

15+YEARS IN BRAND & TALENT
London& LAGOS
6SIGNATURE GUIDES

Clients

L'ORÉAL PARIS UNILEVER NIVEA NBA AFRICA

The Weekly Note

One email a week on brand deals, negotiation and building a creator business that owns itself.

The Library

Six guides. One operating system for the business of influence.

Two free foundations, four premium systems — built the way a talent manager builds them, not the way the internet teaches them.

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One question. An honest answer gets you the right guide, not just the newest one.

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The Weekly Note

Notes from Fade

Short, direct dispatches on brand deals, negotiation and building a creator business that owns itself.

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Live Sessions

Webinars & live teaching

Live, seated sessions on the frameworks inside the guides — negotiation, media kits, and building a personal brand that converts.

By Appointment

1:1 strategy work

Scheduled Sessions

Upcoming group sessions

Replays

Past sessions

Replay links go live here after each session — connect a hosting platform (Zoom, Riverside, or a course platform) to embed recordings automatically.

FADE OGUNRO
PORTRAIT
PLACEHOLDER

About

Fade Ogunro

Fade Ogunro helps Black women turn influence into global deals, ownership and wealth. As the CEO of The Fade Agency, she has over 15 years experience as a creator economy expert, negotiating six-figure brand deals with a focus on IP creation.

Her path spans senior paid search at Google, executive television production in Nigeria with Film Factory, and founding BookingsAfrica.com, one of the platforms that helped shape Africa's early creator marketplace.

She holds a first-class degree in Journalism and Spanish, an honorary doctorate from UNAM, and serves as Africa Chairperson for the Cherie Blair Foundation for Women. She has spoken at Cannes Lions, UNGA and WEF Davos.

GooglePAID SEARCH
Film FactoryTV PRODUCTION, NIGERIA
BookingsAfricaFOUNDER
The Fade AgencyFOUNDER & CEO

Clients

L'ORÉAL PARIS UNILEVER NIVEA NBA AFRICA

Work With Fade

Brand partnership or speaking enquiry?

Get in touch directly — hello@fadeogunro.com