Meet Fadé —
The Business of
Influence
Fadé Ogunro helps Black women turn influence into global deals, ownership and wealth. As the CEO of The Fade Agency, she has over 15 years experience as a creator economy expert, negotiating six-figure brand deals with a focus on IP creation.
Worked alongside
The Library
Start with an eGuide
The Weekly Note
Every week, Fadé shares what's actually working.
Creator business strategy · personal branding insight · brand partnership breakdowns · negotiation lessons · creator economy trends · exclusive frameworks.
The Library
Six eGuides. One operating system for the business of influence.
Two free foundations, four premium systems — built the way a talent manager builds them, not the way the internet teaches them.
The Business of Influence Assessment™
Where do you actually stand?
Four questions. A real score, and exactly what to work on first.
Your Score
Find Your Next Read
What's slowing you down right now?
One question. An honest answer gets you the right guide, not just the newest one.
Recommended for you
Free Tools
Two calculators to run before you quote a rate.
Work out what your audience is really worth and what to charge for a deal — the same frameworks taught inside the eGuides, free to use.
Free Tool
The Creator Rate Calculator
Built from the same Pricing Bible™ framework taught in How to Negotiate Like a Talent Manager™ — price every layer of a deal, factoring in your real audience, not just follower count.
A starting point, not a guarantee — always cross-check against comparable rates for your tier and category.
Free Tool
The Engagement Rate Calculator
Don't know how to work out your engagement rate? Enter your numbers below — the result feeds straight into the rate calculator above.
Formula: (average likes + average comments) ÷ followers × 100. Rough industry bands, not an exact science.
The Weekly Note
Notes from Fadé
Short, direct dispatches on brand deals, negotiation and building a creator business that owns itself.
Join the list
One email a week. No noise, unsubscribe any time.
Live Sessions
Webinars & live teaching
Live, seated sessions on the frameworks inside the guides — negotiation, media kits, and building a personal brand that converts.
By Appointment
1:1 strategy work
Scheduled Sessions
Upcoming group sessions
Replays
Past sessions
Replay links go live here after each session — connect a hosting platform (Zoom, Riverside, or a course platform) to embed recordings automatically.
Meet Fadé Ogunro
Brand strategist.
Talent executive.
Serial founder.
Fadé Ogunro turns influence into global deals, ownership and wealth. As founder and CEO of The Fade Agency, she builds brands, negotiates six-figure partnerships and manages a roster of Africa's most exciting female talent between London and Lagos.
She has closed six-figure partnerships with a range of global brands — including Estée Lauder, L'Oréal, Redken, Christian Louboutin, Nestlé, Spotify, Unilever, MTN, NBA Africa, Visit Rwanda, Paga, Bamboo and Hair Virginity.
Her path ran through Google's paid-search team and executive television production in Nigeria, before she founded BookingsAfrica.com — one of the platforms that shaped Africa's early creator marketplace.
Selected results
YouTube views on content produced for global Afro-stars — Davido, Tiwa Savage & Burna Boy
Grew Temi Otedola's TikTok following in 90 days
Grew Paige Lewin's Instagram in under 6 months
Grew Hair Virginity's annual revenue in under 6 months
The Business of Influence™
How influence becomes a business
Worked With / Featured At
Legal
Privacy Policy
Last updated: 15 July 2026
Who We Are
This site is operated by Fadé Ogunro, trading as The Fade Agency, based in London, United Kingdom. For any privacy questions, contact hello@fadeogunro.com.
What Data We Collect
When you download a free guide: first name, last name, social media platform, handle, follower tier, your stated challenge, and email address. When you subscribe to the newsletter: email address, and optionally first name. When you purchase a guide, your order is processed by Shopify, our payment provider — we do not directly collect or store your card details. When you book the Personal Brand Audit: your name, email, and any details you provide through the booking platform.
Why We Collect It
To deliver the guide or service you've requested, to send you the newsletter if you've subscribed, to personalise content and offers based on what you've told us, to process payments for paid products, and to improve our understanding of who our audience is.
Who We Share It With
Klaviyo (email marketing platform), Shopify (payment and order processing), and our booking platform, where relevant. We do not sell your personal data to any third party.
Your Rights
Under UK GDPR, you have the right to access the personal data we hold about you, request correction or deletion of it, object to or restrict processing, request a portable copy of it, and withdraw consent at any time — including unsubscribing from the newsletter via the link in any email. To exercise any of these rights, email hello@fadeogunro.com.
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Changes to This Policy
We may update this policy from time to time. The date at the top reflects the most recent version.
Legal
Terms of Service
Last updated: 15 July 2026
Acceptance of Terms
By using this website or purchasing any product or service from it, you agree to these terms.
What We Offer
Free and paid digital guides, a weekly newsletter, live webinars, and the Personal Brand Audit, a paid one-to-one consultation.
Intellectual Property & Licensing
All guides, frameworks and content on this site are the copyrighted property of Fadé Ogunro / The Fade Agency. Purchasing or downloading a guide grants you a personal, non-transferable licence to use the content for your own individual purposes. You may not resell, redistribute, republish or share the guides, or use the content to create a competing product.
Payment & Delivery
Paid products are processed securely through Shopify. Digital products are delivered immediately via download link or email upon successful payment.
No Guaranteed Results
The guides, newsletter and Personal Brand Audit provide education, frameworks and strategic guidance. They do not constitute financial, legal, tax or professional business advice, and we do not guarantee any specific outcome, income or result. Your results depend on your own effort, market conditions and circumstances outside our control.
Limitation of Liability
To the fullest extent permitted by law, Fadé Ogunro and The Fade Agency are not liable for any indirect, incidental or consequential damages arising from your use of this site or its products.
Governing Law
These terms are governed by the laws of England and Wales. Questions about these terms: hello@fadeogunro.com.
Legal
Refund Policy
Last updated: 15 July 2026
Digital Guides
Due to the instant, digital nature of these products, all sales are final and non-refundable once the download has been accessed, except where a genuine technical fault prevented access and we're unable to resolve it within a reasonable time, or the product was significantly not as described. If either applies, contact hello@fadeogunro.com within 14 days of purchase.
The Personal Brand Audit (1:1 Call)
Cancellations or reschedule requests made more than 48 hours before the scheduled call receive a full refund or free reschedule. Cancellations within 48 hours are non-refundable, though one reschedule is offered as a courtesy. No-shows are non-refundable.
The Weekly Note
Join the list
One email a week on the business of influence — brand-deal breakdowns, negotiation lessons and frameworks you can use. No noise, unsubscribe any time.