The Business of Influence
Influence is the asset. Ownership is the exit. I work with Black women on positioning, IP and the global deals that connect the two. Here I show you how to do it for yourself, with the numbers nobody publishes.
London · Lagos
Join The BreakdownThe Breakdown · one deal, every month
What creators are offered, against what they are worth.
Once a month I take one real negotiation off my desk, anonymise it, and show you what was asked, what was countered and what it closed at. Two from the archive below.
One Instagram reel. Roughly 4% of her quoted rate that same month. The offer was not a negotiating position, it was what the brand thought the work was worth.
The platform put her reel between $218 and $655, then asked us to come down to it. The clearest evidence anywhere that platform rates are not market rates.
Negotiate without an agent
Most creators will never have one. Here is how to do it anyway.
Three things stand between you and the right number. Work through them in order. The tools are free unless they cost me money to run.
Know your worth
What the work is worth before anyone quotes you. Usage, whitelisting, exclusivity and rights are where the money actually is.
Show your value
Brands do not check followers, they check whether your audience moves. Bring the evidence before they ask.
Hold the line
What to say when they push back, what to never give away free, and what a fair counter looks like.
Speaking
Three talks, all built on data nobody else has.
Work with me
Two ways in, both with a waiting list.
For creators and talent
The Brand Audit
A full strategy on your brand, your positioning, your content system and your twelve month plan. Built on live data, not opinion.
- From £1,500
- Delivered as a deck, yours to keep
- An hour with me, one to one, included
- Quarterly re-audits available after
For brands and businesses
Advisory
Creator strategy, pay benchmarking and partnership structure for teams working with Black and African talent.
- From £3,000
- Project or retained
- London and Lagos
The Breakdown · monthly
One deal a month, from inside the room.
What the brand offered, what we countered, what it closed at, and what you should take from it. Anonymised, twelve times a year, nothing in between.
Why I get to say it
Thank you
That's logged. It goes into the benchmark anonymously and never leaves attached to your name.
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The Breakdown
Join The Breakdown
One real brand deal a month, taken apart. What was offered, what we countered, what it closed at, and the move that made the difference. Anonymised, free, unsubscribe any time.