The Business of Influence
Influence is the asset. Ownership is the exit. I work with Black women on positioning, IP and the global deals that connect the two. Here I show you how to do it for yourself, with the numbers nobody publishes.
London · Lagos
Join The BreakdownWhat creators are offered, against what they are worth.
Once a month I take one real negotiation off my desk, anonymise it, and show you what was asked, what was countered and what it closed at. Two from the archive below.
One Instagram reel. Roughly 4% of her quoted rate that same month. The offer was not a negotiating position, it was what the brand thought the work was worth.
The platform put her reel between £160 and £480, then asked us to come down to it. The clearest evidence anywhere that platform rates are not market rates.
Most creators will never have one. Here is how to do it anyway.
Three things stand between you and the right number. Work through them in order. The tools are free unless they cost me money to run.
Know your worth
What the work is worth before anyone quotes you. Usage, whitelisting, exclusivity and rights are where the money actually is.
Show your value
Brands do not check followers, they check whether your audience moves. Bring the evidence before they ask.
Hold the line
What to say when they push back, what to never give away free, and what a fair counter looks like.
Two talks, both built on data nobody else has.
Two ways in, both with a waiting list.
The Brand Audit
A full strategy on your brand, your positioning, your content system and your twelve month plan. Built on live data, not opinion.
- £1,500 + VAT
- Delivered as a deck, yours to keep
- An hour with me, one to one, included
- Quarterly re-audits available after
The Business Brand Audit
A market entry and growth strategy for brands building with Black and African audiences. Positioning, talent partnerships, campaigns and PR, read off your own commercial data.
- £3,000 to £5,000 + VAT
- Fifty seven questions, then a board ready deck
- A 12 month media strategy from your data, not benchmarks
One deal a month, from inside the room.
What the brand offered, what we countered, what it closed at, and what you should take from it. Anonymised, twelve times a year, nothing in between.
Deals closed with
Thank you
That's logged. It goes into the benchmark anonymously and never leaves attached to your name.
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Join The Breakdown
One real brand deal a month, taken apart. What was offered, what we countered, what it closed at, and the move that made the difference. Anonymised, free, unsubscribe any time.